Monday, 16 January 2012

Clean and minimalist

Just seen this on the Creative Review blog; love Carl Kleiner's new work for Ikea's kitchenware which I couldn't resist showing alongside a couple of shots he did for a cookbook again for Ikea a while ago.  It's called Homebaked is Best and there's something very pleasing about the way the raw ingredients are styled in geometric shapes shot from above against a delicious colour background.  I also love the rectangular fruit and veg against white.

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