Received this through the post - still get the odd delightful thing thanks to snail mail! - which I thought intriguing as there was no mention of who why what. Loved the way a QR code has been created by using physical objects. And it works too! David Sykes is the photographer responsible and explains his thinking (also see more of his work) here: http://blog.davidsykes.com/qr-riddle/694
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