These powerful ads for the Prince's Trust, shot by Samuel Hicks, have been around for a few months now, but I didn't realise (until I met Sam's agent Jaq, the other day) quite how they were put together. The figures weren't created in clever post production but were shot in camera after having been painted to merge seamlessly with the background. I'm always a fan of shooting things for real and love the fact that this was decided as the best course of action as I think it heightens the viewer's double-take reaction all the more. Samuel Hicks
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